04 November 2012

Christmas is coming!

It is the run-up to Christmas and the mad fair season. I have not done a large number of fairs this year but have three in pretty quick succession.

The fair last weekend was a great success with a decent footfall and people prepared to part with their cash. At the end of this month I have another fair at the same venue, and then one a little more local. With luck there will be plenty of people on the look out for Christmas presents.

Next year, I am determined that I will find more shops to take my products and try to grow the business. I am in the process of sorting out some packaging which will stand up to the rigours of being handled by customers. There is a potential plan in the pipeline which I am not going to reveal at the moment.

Presentation is incredibly important, and is what sells a product in the first instance. What brings customers back is the quality of the item they have bought, and whether it does the job. I think that some people underestimate the importance of packaging because it gets thrown away, but not only does it serve a purpose, it can catch the eye. If you have two products side by side on a shelf which do you go for, the one in the ugly packaging? I think not.

And on that note, I am off to redesign some lables.

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